Description
JETTE EGELUND, DAUGHTER OF MARIE AND HOLGER
‘Without my mother’s entrepreneurial mindset and promotion of the bin in her salon, Vipp would not be where it is today. So, it’s about time that we dedicate a Vipp collection to her – suitably dressed in her favourite colour, yellow.’
On a trip to London in 1960, Jette is pictured with her mother wearing one of her many yellow dresses.
HISTORY
“Holger, I need a waste bin for my salon. Can you make me one?”
These words mark the beginning of Vipp when Marie Axelsen asks her husband, Holger Nielsen, to craft a waste bin for her hairdressing salon in 1939. As a certified metal smith, Holger knows what a quality tool is and with this in mind he makes a bin for his wife. He names the bin Vipp, meaning ’tilt’ in Danish.
“We have celebrated my father and his pedal bin incessantly at Vipp. And with good reason, since the company is built on his product. But it’s time to highlight the role that my mother played in this success story”, says Jette Egelund, daughter of Marie and Holger.
A BIOGRAPHY
Marie Axelsen
Marie Axelsen was born 30 June 1916 in the small town of Randers, Denmark. She grew up across the street from the local hairdresser, where she spent her afternoons serving coffee and biscuits for the ladies waiting for their 6-hours perm. Here, she began an apprenticeship at the age of 14 and after receiving her diploma, she worked in Uppsala, Sweden to earn money that would help realize her dream of opening her own salon. The local dance teacher and metalsmith in Randers, Holger Nielsen made Marie return to her roots in Randers in 1939 – the year she opened her own salon.
Marie stood out in a time where women were stay-at-home housewives. Starting your own business as a woman was unheard of in the 1930s. Nevertheless, Marie managed to combine family life with an entrepreneurial career running her own hairdressing salon in Randers with ten employees for 65 years until she retired at the age of 83.
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